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Our SEO Philosophy

8020 Search Engine MarketingOur SEO Philosophy 

Our SEO Philosophy is in great part shaped around a theory in finance that sprang from the work of the economist Vilfredo Pareto.  He is credited with establishing what is now widely known as the Pareto Principle or 80/20 rule.  That, "for many phenomena 80% of consequences stem from 20% of the causes.”  In other words - to name just a couple examples - roughly 20% of internet keywords generate 80% percent of internet traffic, 80% percent of internet sales come from 20% of internet product lines, etc.

One of the greatest shortfalls practiced by existing SEO's is that they "micro" manage a website's optimization.  Every industry is different, every company unique, you cannot take a cookie cutter approach to optimizing a website and expect it to perform.  To truly be successful in this market you have to take a more holistic approach and shift your focus initially away from your website and analyze your competitors.

Good SEO work starts will a concept very similar to reverse engineering.  You find a website that is doing well in your target market then you analyze their website for a variety of factors – its keyword density, content formation, who links to it, etc You cannot market without proper business intelligence.  Intelligence represents the ‘flip side’ of the strategy coin.  Strategy without intelligence is not strategy, it is guessing.  Marketing without strategy is not marketing, it is gambling.  The future of your company is not something we will gamble with.

You need to maintain an edge over your competitors.  You need to know how well you are doing and exactly where your strengths and weaknesses lay.  With proper website analytics we will be able to pinpoint – right down to the very city – how your performance is in a specific region. 

 
Is Yahoo! behind Alibaba.com's aquisition strategy? PDF Print E-mail
( 1 Vote )

Alibaba-Yahoo

China's invading! <Still>

On the surface it looks like another well planned step by the highly disciplined Chinese corporate war machine to gain another foothold into the economy of the capitalist American economic empire they claim is evil but would be destitute without.  The purchase of EBay software Auctiva Corp. by the Chinese owned Alibaba.com looks cut and dry at first.

I said it looks like that at first!  The plot thickens!  This is Alibaba's second huge investment this year in a US search EBay auction management system, Add Yahoo! and the shadow of Google's candy land colored logo overshadowing it all and you have the makings of a story that could give a peak into a shift in Yahoo! business strategy...

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Google's Ad Network New Bed Buddy PDF Print E-mail
( 1 Vote )

Google enhances international ad coverage

Google aims, shoots, scores!

Not much of a shocker, but for those surprised they dropped the ball on search and let Bing sting them in the hind-end you can rest assured they are still aggressively looking for ways to expand the reach of their ad network.

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